This is our creative agenda. It's what we try to achieve in making the things we make and doing the things we do. We believe this represents a new and different way of working. We hope you are one of those who share our vision.
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Good Stories
Great storytelling is at the heart of everything we do.
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Believable Characters
We use tried and tested drama development techniques to create great characters with genuinely believable personalities and intriguing well developed back stories.
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Engaging Gameplay
The essential active ingredient. Our gameplay styles are designed to be involving, transparent and inclusive. We want everyone to play the games we design and make.
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Creative Cinematography
Our wide ranging experience in film and television making means that we can apply the multifaceted language of cinema to maximum effect in our interactive projects and animations. Building on these strengths, we have also developed our own powerful software technology which enables our games to intelligently choose camera angles, transition points and lighting setups without sacrificing playability and character control.
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New Genres
We believe that there's more to games than shooting, fighting and competitive sports. All our projects try to do something new and different, expanding the potential of the medium and moving away from what we see as a disproportional reliance on violence of one sort or another. In our view, there should be game genres for all: young and old, male and female, hardcore and casual.
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Games for Education and Culture
We have wide ranging experience in developing games and other interactive content for the education, culture and broadcast sectors. It doesn't mean that these games don't have to be just as engaging, visually sophisticated and rigorously produced as commercial entertainment titles. But it does take a special combination of skills and sensibilities. We hope our work proves that we have these in abundance to apply this rapidly emerging field.
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New Financing and Distribution Models
We believe the current structures stifle creativity, particularly for early stage project development. This is why we have found new ways to finance our projects, which have included film style funding, arts/technology grants and European Commission Subsidies. We have a small network of national and international partners who have helped us in these quests and are always on the lookout for more. We are also exploring new distribution methods such as episodic release combined with digital distribution and various other models. Again, approaches from partners of all kinds welcome.